Acer Backs Out of e-Reader Market
What’s the old song: “you put your left foot in, you pull your left foot out”? Same holds true for Acer it seems, but instead of a left foot it’s an e-Reader that Acer put in and has now taken out.
About a month ago Acer announced plans for an e-Reader, which would debut about mid-year. Now it seems Acer’s had a change of heart and has decided an e-Reader is a no-go for it. Acer Chairman Wang Jeng-tang told reporters that Acer is still considering the possibilities, but as the e-Reader market isn’t that big it doesn’t make sense for Acer to step in at this time.
It may be a small market, but perhaps Acer’s decision to pull its e-Reader out may have been influenced by a steady stream of product announcements–including Apple’s iPad. What was a market ripe for entry, with only Amazon’s Kindle offering any serious challenge, rapidly became crowded and intensely competitive. With the bar now higher, perhaps discretion is playing a greater role in Acer’s decision than market size.
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