AT&T the Latest to Break Up with Tiger Woods
A little less than three weeks ago, technology and services outsourcing firm Accenture took a took a mulligan on Tiger Woods and pulled its sponsorship of the adulterous golfer. Now AT&T, along with at least two other companies, are doing the same, Bloomberg.com reports.
“We are ending our sponsorship agreement with Tiger Woods and wish him well,” Michael Coe, a spokesman for the biggest U.S. phone company, said in an email.
Investors in Woods’ sponsors are said to have lost as much as $12 billion since reports of the scandal broke, according to researchers at the University of California at Davis. But unlike Accenture, which built its marketing around Woods before ending its six-year relationship, AT&T had only been planting its logo on Woods’ golf bag since last February, as well as had sponsored his annual Tiger Jam benefit concerts.
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